The Heart and Hustle of Portugal

“A Vida Portuguesa is not about nostalgia, it’s about identity. We’re not just interested in the past, but also the future of these brands”

Catarina Portas, the founder of A Vida Portuguesa, a store that celebrates and revives iconic Portuguese brands and products, shares her journey from journalism to entrepreneurship, from the opening of the first shop to a showcase at MoMA

Catarina Portas explains the importance of the swallow as a Portuguese icon and how A Vida Portuguesa is not about nostalgia but about identity and pride.

José Fonseca Fernandes

She also shares her favorite Portuguese qualities and how consumption can drive change in local economies.

Tiago Pereira Santos

With a mission to put Portuguese businesses and leaders on the global stage, Tony founded The Evrose Group to invest in, mentor, and advise Portuguese companies on growth and transformation, elevating businesses and leaders on the global stage.

In this series of insightful conversations, he brings that focus to life as he sits down with a variety of fascinating individuals who carry Portugal in their hearts and bring its spirit to life through their work, vision, and passion. From trailblazing entrepreneurs to cultural ambassadors, each guest shares their unique journey of how Portuguese identity manifests globally.

This podcast explores the rich tapestry of Portuguese culture, its impact on the world stage, and the drive that continues to produce talent and attract entrepreneurs from around the globe. Through these engaging discussions, join Tony and his guests as they reflect and connect on the values, work ethic, and cosmopolitan nature or, at times, the quiet introspection that define the Portuguese experience.

Tem dúvidas, sugestões ou críticas? Envie-me um e-mail: jlamorim@expresso.impresa.pt

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